riff

Riff Creator Program

Get paid to post
the songs you make

Make a song in Riff. Put it in a video on TikTok or Instagram. Get paid for it — either a flat fee for the post or performance pay on the views it earns.

Our top creators earn $8,000 a month.That’s the top of the program, not the middle. What you earn depends on the deal you’re on, how often you post, and how the videos do — most creators earn less, and no amount is guaranteed.
Apply to the program

Two ways to get paid

A fee for the post

We agree a flat rate before you film. You deliver the video, it goes live, you get paid. Take this one if you'd rather know the number up front than gamble on the algorithm.

Performance pay

Paid on views instead. A video that runs earns more than a video that doesn't, and the rate and any cap are written down before you post — no discovering the terms afterwards.

Which one you’re on is agreed in writing when you join, and you can be on a different one for a different campaign.

How it works

  1. Apply

    Tell us where you post and send the video you're proudest of. That's the whole application.

  2. Get a brief

    We send songs, angles worth trying, and the short list of things to include. The format stays yours — we're not going to hand you a script.

  3. Post it

    TikTok, Instagram, or both. Disclose the partnership; both platforms require it and so does the FTC. We'll tell you exactly what to add.

  4. Get paid

    On the schedule in your agreement, for whichever deal you're on. Your videos and the songs in them stay yours.

What we look for

Three things, and none of them is a follower count.

You post already

A steady account beats a dormant one with better numbers. We want people mid-run, not people restarting.

People reply

Comments, stitches, duets, arguments. Engagement is the only signal that survives an algorithm change.

You’d use Riff anyway

The videos that work are the ones where the person genuinely likes the tool. That reads on camera and we can’t fake it.

Apply

Takes a minute. We read every one.

One of the two is enough.

We use this to get back to you about the program, nothing else. See the Privacy Policy.

Questions

Do I need a big following?
No. There's no follower minimum. A small account whose comments section is alive is worth more to us than a large one nobody argues with.
What am I actually supposed to post?
Something that would work without us in it. The brief gives you songs and a few angles that have landed before; what you build around them is the part we're paying for.
Do I have to say it's sponsored?
Yes — every time, on every platform. TikTok and Instagram both require the branded-content toggle, and U.S. FTC rules require a disclosure your audience can actually see. It's the one rule we don't bend on.
Do I need an iPhone?
No. Riff runs on iPhone and on the web, so you can make songs on whatever you already have.
How much can I make?
It depends entirely on which deal you're on, how often you post, and how the videos perform. We put the numbers in writing before you film anything so you're never guessing.

Taking part is by invitation or application and always at our discretion. The full terms are in Section 12 of the Terms of Use, and nothing on this page changes them.